Brand Values

In establishing influences between the source movies and our own creative work we had to derive 3 brand values from our chosen source movie. 

*brand value in this context means a perceived or actual quality or characteristic of the film, which uniquely defines or distinguishes it.

My Group Name: LOOK AROUND
Our source movie: THE ETERNAL SUNSHINE OF THE SPOTLESS MIND
Brand values: EVANESCE, IMPULSIVE, UNDEVIATING
To create brand value image we had to digitally manipulate an existing image, so it would eventually give the brand value expression. 

Evanesce = because the main characters from movie decides to erase their shared memories.

Impulsive = because it is sudden and unexpected decision to at first erase their love from their brains and subsequently the strong need to stop the nonsense erasing. 

Undeviating = because they end up exactly where they started.

Another image for 'Impulsive'.